Influencer Marketing Specialist (English) – Remote

Über das Unternehmen

Zalando is Europe’s leading online platform for fashion and lifestyle, connecting customers, brands, and partners across 25 markets. We’re driven by our purpose: ‚imagining and creating endless style together‘ for millions of customers. Our team is diverse, vibrant, and constantly innovating to deliver the best fashion experience.

Stellenbeschreibung

We are seeking a highly motivated and creative Influencer Marketing Specialist to join our dynamic team. This is a fully remote position, allowing you to work from anywhere within Germany. In this role, you will be instrumental in identifying, engaging, and managing relationships with key influencers to amplify our brand message, drive engagement, and achieve marketing objectives. You will be responsible for developing and executing influencer campaigns from conception to reporting, ensuring alignment with our brand strategy and overall marketing goals. Fluency in English is essential, as you will be working on international campaigns and communicating with a diverse range of influencers and internal stakeholders.

Hauptverantwortlichkeiten

• Identify and research relevant influencers across various social media platforms (Instagram, TikTok, YouTube, blogs, etc.) who align with Zalando's brand values and target audience.
• Develop and execute end-to-end influencer marketing campaigns, including strategy, outreach, negotiation, content briefing, and performance tracking.
• Build and maintain strong, lasting relationships with influencers, fostering authentic collaborations and partnerships.
• Manage influencer contracts, payments, and ensure compliance with relevant regulations and brand guidelines.
• Monitor influencer content performance, analyze campaign results, and provide comprehensive reports with actionable insights to optimize future strategies.
• Stay up-to-date with the latest trends in influencer marketing, social media, and the fashion industry to ensure innovative and effective campaign approaches.
• Collaborate closely with internal teams, including Brand Marketing, Social Media, PR, and Legal, to ensure cohesive and integrated campaigns.

Erforderliche Fähigkeiten

• Fluency in English (written and verbal) is mandatory.
• 2+ years of experience in influencer marketing, social media marketing, or a related field.
• Proven track record of successfully executing influencer campaigns with measurable results.
• Strong understanding of various social media platforms, their algorithms, and best practices for influencer collaborations.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work independently and manage multiple projects in a fast-paced, remote environment.
• Analytical mindset with the ability to interpret data and draw actionable conclusions.

Bevorzugte Qualifikationen

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience with influencer marketing platforms and analytics tools (e.g., CreatorIQ, HypeAuditor).
• Understanding of the fashion and lifestyle industry.
• Proficiency in German or another European language is a plus but not required.
• Experience working for an e-commerce company.

Vorteile & Zusatzleistungen

• Fully remote work model, offering flexibility and work-life balance.
• Competitive salary and performance-based bonuses.
• Comprehensive health and wellness benefits.
• Generous employee discount on Zalando products.
• Opportunities for professional development and continuous learning.
• A vibrant, international team culture with regular virtual team events.
• Pension scheme contributions.

Jetzt bewerben